What is Digital Marketing?
In its essence, digital marketing partakes in the somewhat same values as that of traditional marketing, in the sense that it uses modern ways for institutions to reach their audience. Digital Marketing utilizes the area of virtual and digital fields in order to advertise to its client base. The fields like social media, websites, apps, search engines, etc., are employed to understand and reach their customers innovatively. It aids in, market orientation and analysis of the clientele and their requirements.
What is Digital Marketing Strategies?
In today’s world of high-end technologies, an excellent marketing strategy is essential for good business promotion. As the new age moves increasingly online, it becomes necessary for companies to understand how to use digital tools and tactics in order to reach through to their target base. From a high-level point of view, The process of strategizing digital marketing is through highlighting particular marketing end goals. A strategized marketing plan will identify accomplishable aims for digital platforms. A when planned and executed strategy can get extremely crucial for a company’s organisational success. The advertises, therefore, need to evaluate their own company’s media:
- Owned Media: Any interactive platform held by a business, be it websites, blogs, video or audio podcasts, that the said business pertains full control over is an Owned Media of the company.
- Paid Media: It is the content showcased by a separate party, it is generated in exchange of payments or other compensation provided by the company. Sponsored contents for advertising comes under paid media.
- Earned Media: Earned Media comes in the form of reviews, or testimonials provided by consumers that are not related to the company itself in any way but have utilized the services of the company and generated content as a way to help their own viewer base. This media usually comes with a level of reliability and genuine point of view.
Digital Marketing Strategies
Few of the digital marketing strategies are listed below:
Search Engine Optimization (SEO):
This marketing strategy basically targets to push a website to its optimal engagements. It improvises the content or website’s ranking in search results. This can be achieved by researching and utilizing keywords that consumers are searching for, and by generating quality content that is valuable to the reader. Easily navigable websites usually get the job done. Better ranking of a website’s content can result in more viewer engagement to the business’s website when they search for keywords related to the article.
When a business places advertisement on social media or search engines and in turn pay for every click on their article, this process is known as Pay-Per-Click (PPC) advertising. These advertisements are focused on specific keywords or demographics. The business only pays when they receive a click or a view on their website’s content through the ad. This strategy helps to sort through the traffic of the search engine or social media algorithm. It might be an expensive choice for smaller businesses, but if done right, the PPC strategy can help expedite the process of gaining more clients for a business or a company.
Social Media Marketing:
Social media marketing is a new age and extremely effective way of promotion for businesses. It is a cost effective way to expand a brand name and gain name in the market. This strategy promotes services on social media apps like Instagram, Tik-Tok, Twitter, Snapchat, or Facebook. It is an interactive way for companies to engage their clients and target audience through posts, live streams, short videos for reels, stories, etc. running ads on these platform, by targeting their demographic can really help with better product engagement.
This marketing strategy is a collaboration can helps a business grow. It involves partnering with separate businesses in order to advertise the business’s services while the second party earns a commission for each sale. Affiliate marketing are especially famous in the modern day of influencers. Companies generally perform a paid collaboration with a social media celebrity who can bring in more viewer base to a product. This in-turn improves a business and provides better outreach.
A new innovative kind of marketing can be the Native Advertising wherein, companies create sponsored content that seamlessly integrates with a website’s pre-existing content. The main end goal for this strategy is to make the sponsored content look like it belong on the said company’s website. The sponsorship should not stand out a feel like an advertisement. It should come with trust and reliability. This will improve the chances for a consumer to click through to the advertiser’s website.
In this modern age of high end technologies, A stable digital marketing strategy allows companies to make use of various virtual and digital platforms and use them as leverage them as marketing tool. The worldwide digital marketing and advertising was estimated at $ 350 billion in 2020 and is projected to be $786.3 billion by 2026. The digital advertising market in the U.S is estimated at $460 billion. Therefore, it is safe to say that digital platform utilization as a form of marketing is required in order to make a business evolve to new limits. The current climate, allows new businesses to find innovative ways to reach through their audiences.
The fact of the matter is, due to low cost internet and high usage of phones and digital media, the consumer base of any business is focused more on virtual demands as the environment demands it to be. The advertising markets are, thence, provided with a fresh platform to brainstorm their ideas to reach the consumers while also showcasing themselves to be attractive and trendy for the new generation. Between the years 2020-21, a growth of 14% was seen in digital marketing expenditure. As organisation evolve, so does their services and in turn, their promotion. Smart business goals and market engagements provide potential advantages to digital market can sky rocket a company’s progress and result in ever growing profits and rewards.